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August 28, 2008 |
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FROM
THE PRESIDENT Thanks to those of you who were able to join us yesterday for this year's
Marketing Outlook Meeting at the Walter E. Washington Convention Center. The year's
meeting was our most successful yet, with numbers reaching almost 450 attendees.
We look forward to receiving your feedback on how to make this great event even greater in years to come.
Read on for industry updates, special offers, recent DC media coverage
and more.

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INDUSTRY TRENDS & PERFORMANCE
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MEMBER UPDATES & DEADLINES
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OFFERS & HIGHLIGHTS |
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Purchase Discounted Washington Mystics Tickets. Click here to purchase discounted WNBA
tickets. $14 for lower level end zone; $30 for lower center preferred seating. |
Complimentary
wine and tapas at Asia Nine Bar & Lounge. Print
out this postcard and present it through
Oct. 31 to receive your choice of a specially selected glass of wine or "Asian
Tapas" on the house. |
Madame Tussauds Offers Back-to-School
Special. Kids 12 and under get in free during the month of August. |
Let CSI
Handle Your Production Needs. Get a 22" x 28" poster printed for just
$25 throughout the month of August. Email Brian
Lee for more information. | |
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MEDIA COVERAGE
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WHAT'S IN TOWN
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AT HOME & ON THE ROAD
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INDUSTRY BUZZ
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INDUSTRY TRENDS AND PERFORMANCE |
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Performance
Indicators
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Year to Date |
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Through July 2008 |
% Change from 2007 |
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WEBSITE |
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Washington.org Unique Visits |
6,051,090 |
21% |
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Washington.org Total Page Views |
27,750,984 |
15% |
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Website
Revenue (Hotel & Ticket $) |
2,874,727 |
8% |
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CONVENTION
ROOMS BOOKED FOR FUTURE YEARS (BY DESTINATION DC) |
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All Locations |
788,250 |
-17% |
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Walter
E. Washington Convention Center |
411,673 |
-9% |
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MEDIA
RELATIONS |
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Domestic Earned Media ($) |
9,733,895 |
1% |
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VISITOR SERVICES |
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Total
Number of Inquiries (Phone and Web) |
170,103 |
29% |
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Brochure Distribution |
304,207 |
-45% |
Fiscal year runs October 1, 2008 - September 30, 2009
* Destination DC calculations using the following data sources.
Website Visitation: Google Analytics, Livestats
Website Revenue: Ares, TravelHero
Convention: Destination DC internal database
Domestic Earned Media: Burelle's Luce Insight
Inquiries and Brochure Distribution: Destination DC internal database
For historical
performance indicators and measures, please click here.
DC
Posts Best July Hotel Occupancy Ever In July, DC posted impressive hotel occupancy numbers,
ending the month 85% (compared to 79% for July 2007) and reaching the 80th percentile
for the first July in history. ADR was also up to $184, compared to $174 for the same time period last year.
Destination DC Releases 2007 Visitor
Statistics and Forecast Destination DC released its 2007 visitor statistics and 2008-2009 forecast
during its annual marketing outlook meeting yesterday. Visitor spending surged
past $5.5 billion in 2007, thanks to a 7% increase in overall visitation to Washington,
DC. Significant gains in higher-yielding international visitors and business travelers
helped to boost visitor spending from $5.24 billion in 2006 to $5.54 billion in
2007, generating nearly $600 million in tax revenue for the District alone. To
view the full press release, click here. |
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MEMBER UPDATES & DEADLINES |
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September Monthly Forum Destination DC's next Monthly Forum will take place
Tues., Sep. 30, and will be located at the Newseum. Stay tuned for the evite, which will be sent out next week.
October Business Exchange Save the date for Destination DC's
next Business Exchange, which will take place Oct. 7 at the National Museum of Crime and Punishment. Further detail and evite to come.
October Breakfast with Bill Join Destination DC's president and
CEO, Bill Hanbury, for breakfast at 15 Squares Restaurant in the Renaissance Washington,
DC Hotel. Space is limited and RSVPs are required. To RSVP, contact Ashley Richards
at 202-789-7009 or ashley.richards@destinationdc.com.
Display Your Power
as a Destination DC Member Identify your business as a proud
member of Destination DC by displaying this member logo on your website. For online use only, this low-res
"widget" must be linked back to DestinationDC.com. Questions? Email Damelia Shaw
at damelia.shaw@destinationdc.com.
Interested in hosting a Destination
DC Business Exchange or Monthly Forum? Contact Ashley Richards at 202-789-7009
or ashley.richards@destinationdc.com. |
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8/24/08 Washington Times: "A nice place to visit, at last" By Whitney Stewart, reporter
8/27/08 USA Today: "D.C. tourism rises, though experts
predict downturn" By Brett Zongker, Associated Press writer
8/27/08 News4 at 6 (NBC4):
"D.C. tourism rates rise; experts
predict downturn" Reporting by Tom Sherwood, NBC4 news anchor |
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September 4-6: AARP's Life @50+ National Member Event Walter
E. Washington Convention Center Attendance: 25,000+; Peak Rooms: 37,230
** Prepare your business for
the influx of visitors this convention will bring to DC. For further information
and convention specs, click here to view the event resume.
September 4-6: National Fraternal
Congress of America 122nd Annual Meeting Hyatt Regency on the Hill Attendance: 500; Peak Rooms: 1,550
September 10-13: T.D. Jakes Ministries Pastors & Leadership Conference Walter
E. Washington Convention Center Attendance: 10,000; Peak Rooms: 2,180 |
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Destination DC's
Bill Hanbury,
Elliott Ferguson, Melissa Riley and Nancy Umansky joined association executives
from all over the world at the ASAE & the Center for Association Leadership Annual
Meeting and Exposition, August 16-19 in San Diego.
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Power List: Who's New & Notable
- Barry Biggar was recently named the new CEO of Visit Fairfax.
- Koelling Borneman
is the new communications specialist at Destination DC.
- Alison Rittenberg is the new partnerships
& alliances coordinator at Destination DC.
- Sarah Biersack joined Destination DC's
marketing team as graphic designer.
- 1789 welcomed two new culinary professionals, Executive Chef
Daniel Giusti and Pastry Chef Travis Olson.
- Michelle Soto will
join Destination DC on Sep. 8 as convention sales manager handling the DC/northeast
association market; 300-2,500 rooms on peak.
If you know of
a new hire or promotion, please email Carla Barry-Austin at carla.barry-austin@destinationdc.com.
Looking for new
talent or a new opportunity? Visit Destination DC's new online job bank, featuring open hospitality positions throughout
the city.
To
view past editions of Destination DC's member e-newsletter, click here. |
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