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| Offers & Higlights |
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| Red Door Spa |
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| Come relax
at Red Door Spa during Concierge Week and receive special offers…>> | |
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| Qatar Philharmonic Orchestra |
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| Buy one ticket, get one free…>> | |
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| Holiday Inn Express |
|
| Liven up your stay with a complimentary
pizza, side, and beverage…>> | |
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| Carlyle Suites |
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|
Enjoy savings with the Fabulously Frugal travel package…>> | | |
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Bobby McKey’s Dueling Piano
Bar – Book a mid-week event and receive special offers for your
guests, including free admission, a $5 food menu credit, and reserved seating.
For more information, click here.
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________________________________________________________________________
Member Opportunities
Call for Participation:
Operation Cherry Pie
Spring is just around the corner, and we invite
you to join us for a spring tradition that our customers look forward to every
year, Operation Cherry Pie. You’ll meet customers face-to-face as we
deliver cherry pies to their offices in celebration of the National Cherry Blossom
Festival and the arrival of spring. From April 6-8, Destination DC and its
partners will deliver 1,100 pies in the Washington, DC metro area, and an additional
160 pies in Chicago, March 11-13. For more information, click here.
Cherry Picks -
Last Call for Participation
Destination DC invites you to join in
the 2009 National Cherry Blossom Festival by participating in the annual Cherry
Picks restaurant promotion, which showcases the culinary creativity of DC area
chefs and restaurateurs by highlighting cherry-flavored and blossom-inspired dishes
during the festival. To participate, fill out this enrollment form. For more information contact Koelling Borneman at 202-789-7098.
Create Web Power
Online advertising
offers an excellent opportunity to promote your company, products and services.
Washington.org is the official tourism website for Washington, DC. We reach more
than 200,000 unique visitors per month, including leisure and business
travelers, student groups, meeting planners and more. For more information, please
click here. To create your own web power,
contact Damelia Shaw at 202.789.7052.
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| PERFORMANCE INDICATORS |
|
|
Current Month |
Calendar Year-to-Date |
|
Dec. 2008 |
%
Change from 2007 |
Through Dec. 2008 |
% Change from 2007 |
|
LODGING |
|
Number of Rooms Used |
406,812 |
0% |
7,088,483 |
0% |
|
Hotel Occupancy (%) |
50.0 |
1% |
73.8 |
0% |
|
Hotel Average Daily Rate ($) |
175.14 |
0% |
208.45 |
2% |
|
Hotel RevPar (Occupancy x ADR) ($) |
87.59 |
0% |
153.89 |
2% |
|
TRANSPORTATION |
| Combined Domestic Arrivals (DCA, IAD)* |
1,350,043 |
1% |
17,624,971 |
-5% |
| Combined International Arrivals (DCA, IAD)* |
255,000 |
3% |
3,259,723 |
3% |
|
WMATA Metro Ridership (Rail) |
16,360,142 |
9% |
218,025,073 |
3% |
|
WMATA Metro Ridership (Bus) |
11,439,213 |
2% |
137,768,996 |
4% |
|
Circulator Ridership |
219,513 |
21% |
2,797,210 |
16% |
|
VISITATION |
|
National Park Service (Mall Locations) |
752,844 |
-6% |
22,352,718 |
6% |
|
National Park Service (All Locations) |
1779,682 |
9% |
412,677,782 |
4% |
|
Smithsonian (Mall Locations)** |
1266,767 |
32% |
19,898,205 |
6% |
|
Smithsonian (All Locations)** |
1530,876 |
31% |
24,693,846 |
4% |
*Deplanements, only
**Increase partly attributed to
the reopening of the National Museum of American History.
For historical
performance indicators and measures, please click here.
|
|
| PERFORMANCE MEASURES |
|
|
Fiscal Year to Date (Oct. '08 - Sep. '09) |
|
Through Dec. 2008 |
% Change from 2008 |
|
WEBSITE |
|
Washington.org Unique Visits |
604,143 |
59% |
|
Washington.org Total Page Views |
2,862,445 |
59% |
|
Website
Revenue (Hotel & Ticket $) |
803,431 |
15% |
|
CONVENTION ROOMS BOOKED FOR FUTURE YEARS (BY DESTINATION DC) |
|
All Locations |
150,935 |
168% |
|
Walter
E. Washington Convention Center |
79,089 |
358% |
|
MEDIA RELATIONS |
|
Domestic Earned Media ($) |
4,298,575 |
12% |
|
VISITOR SERVICES |
|
Total
Number of Inquiries (Phone and Web) |
26,059 |
6% |
|
Brochure Distribution |
54,630 |
-23% |
January 2009 data will
be included in the next edition.
Destination DC calculations
using the following data sources.
*Website Visitation: Google Analytics (transitioned
to new tool during FY08)
Website Revenue: Ares, TravelHero
Convention: Destination
DC internal database
Domestic Earned Media: Burelle’s Luce Insight
Inquiries
and Brochure Distribution: Destination DC internal database
For
historical performance indicators and measures, please click here.
_____________________________________________________________________________________________________________ |
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March 1 – 4: National Association of Federal Education
Program Administrators
NAFEPA Conference
Omni Shoreham
Hotel
Attendance: 550 Peak rooms: 288
March
3-5: Canon USA, Inc.
Digital Solution Forum
Hilton Washington
Attendance:
2000 Peak rooms: 1,460
March 4 –
7: Courtesy Associates
Pro Bono Institute Seminar and Forum
Renaissance
Washington, DC Hotel
Attendance: 450 Peak rooms: 135 |
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MPI’s MeetDifferent
MeetDifferent, Meeting Professionals
International’s Educational Conference, was held in Atlanta Feb. 7-10.
Elliott Ferguson, Justin Page, and Laura Gardner attended the show on behalf of
Destination DC, accompanied by members CSI, L’Enfant Plaza hotel, The Salamander
Resort, and Kimpton Hotel’s DC properties, who exhibited in the Destination
DC booth during the tradeshow portion of the conference.
RSAA Summit
Destination DC’s Letizia
Sirtori attended the Receptive Services Association of America (RSAA) Summit in
New York City, Feb. 10-11. This two-day event featured educational sessions and
multiple networking opportunities with top receptive tour operators companies,
and provided attendees with the opportunity to build relationships with others
in the industry.
Virtuoso Agencies Visit
In
partnership with Park Hyatt Washington and United Airlines Mexico, Destination
DC hosted a FAM trip for the Virtuoso Agencies from Mexico City Feb. 5-7. OYA
Restaurant and Lounge hosted a fantastic dinner and OnBoard Tours provided the
city tour for the agents.
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Power List
• Dan Nadeau
is now General Manager of the Washington Marriott Wardman Park.
• Ralph
Rosenberg has been named Vice President of Operations for Stir Food Group/Partner.
• Bryan
Moscatello has been promoted to Executive Chef Stir Food Group/Partner.
• Ryland
Johnson been appointed Executive General Manager of Stir Restaurant Group.
• Elli
Benchimol is now Director of Wine and Spirits for Stir Food Group.
Please
join Destination DC in congratulating member Anthony Pitch, author,
historian, and tour guide of Washington DC Sightseeing, who was recently featured
on C-Span's Washington Journal with Steve Scully and NPR's Weekend Edition Sunday
with Liane Hansen, as well as in C-Span’s recent documentary on the White
House. Pitch is also celebrating the success of his most recent book, “They
Have Killed Papa Dead!: The Road to Ford's Theatre, Abraham Lincoln's Murder,
and the Rage for Vengeance.”
DMAI and U.S.
Travel Association Merge Foundations
Destination Marketing Association
International and U.S. Travel Association have joined the resources of their
foundations to create a stronger organization better capable of serving the interests
of destination marketing professionals and highlighting the impact of travel around
the world. The consolidated entity, to be known as the Destination & Travel Foundation will bolster the destination marketing
profession and travel industry by supporting activities through research, education,
visioning and travel industry partnerships.
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