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Current Month |
Calendar Year-to-Date |
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January 2009 |
% Change from 2008 |
Through January 2009 |
% Change from 2008 |
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LODGING |
|
Number of Rooms Used |
459,083 |
5% |
459,083 |
5% |
|
Hotel Occupancy (%) |
57% |
4% |
57% |
4% |
|
Hotel Average Daily Rate ($) |
274.99 |
48% |
274.99 |
48% |
|
Hotel RevPar (Occupancy x ADR) ($) |
154.92 |
54% |
154.92 |
54% |
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TRANSPORTATION |
|
Combined Domestic Arrivals (DCA, IAD) |
1,244,338 |
-3% |
1,244,338 |
-3% |
Combined
International Arrivals (DCA, IAD) |
249,825 |
1% |
249,825 |
1% |
|
WMATA Metro Ridership (Rail) |
18,529,072 |
10% |
18,529,072 |
10% |
WMATA
Metro Ridership (Bus) |
11,627,827 |
7% |
11,627,827 |
7% |
|
Circulator Ridership |
160,389 |
-22% |
160,389 |
-22% |
|
VISITATION |
|
National Park Service (Mall Locations) |
1,129,797 |
66% |
1,129,797 |
66% |
|
National Park Service (All Locations) |
1,835,351 |
29% |
1,835,351 |
29% |
|
Smithsonian (Mall Locations) |
1,559,279 |
102% |
1,559,279 |
102% |
|
Smithsonian (All Locations) |
1,823,881 |
90% |
1,823,881 |
90% |
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PERFORMANCE MEASURES |
Fiscal
Year-to-Date
(Oct. '08 - Sep. '09) |
|
|
%
Change from 2008 |
|
WEBSITE |
|
Washington.org Unique Visits* |
1,056,685 |
81% |
|
Washington.org Total Page Views* |
4,775,420 |
80% |
|
Website Revenue (Hotel & Ticket $) |
1,006,120 |
10% |
|
CONVENTION ROOMS BOOKED FOR FUTURE YEARS
(BY DESTINATION DC) |
|
All Locations |
236,725 |
55% |
|
Walter E.
Washington Convention Center |
142,120 |
187% |
|
MEDIA RELATIONS |
|
Domestic Earned Media ($) |
6,657,638 |
64% |
|
VISITOR SERVICES |
|
Total Number of Inquiries (Phone and Web) |
49,835 |
10% |
|
Brochure Distribution |
95,854 |
-8% |
Destination DC calculations using the following data
sources.
*Website Visitation:
Google Analytics (transitioned to new tool during FY08)
Website Revenue: Ares, TravelHero
Convention: Destination DC internal database
Domestic Earned Media: Burelle’s
Luce Insight
Inquiries
and Brochure Distribution: Destination DC internal database
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March 13-17: American Academy of Allergy, Asthma & Immunology
Annual
Convention
Walter E. Washington Convention Center
Attendance: 7,500 Peak Rooms: 3,200
March 14-18: National League of Cities
Annual
March National Convention
Windsor Park Hotel; Marriott Wardman Park
Attendance:
3,000 Peak Rooms: 2,000
March 20-22: MFV Expositions,
Inc.
International Franchise Expo
Walter E. Washington
Convention Center
Attendance: 9,000 Peak Rooms: 900 |
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African
American Press Trip
Destination DC’s Carla Barry-Austin hosted
a group of prominent African American journalists and editors March 5-8 to build
on the excitement surrounding the Obama inauguration to generate positive press
coverage for the city. Attendees represented such publications as Essence Magazine,
Heart & Soul Magazine and Black Enterprise. The group dined at DC spots Mie N
Yu, Art and Soul, Ben's Chili Bowl and Next Door, Marvin Restaurant & Lounge,
OYA, Georgia Brown's and Oyamel, and visited Ford’s Theatre, The Smithsonian
Anacostia Community Museum, The Frederick Douglas National Historic Site, the
Capitol Visitor Center and more. Accommodations were provided by Hotel
George.
Destination Showcase
On
Feb. 26, Destination DC presented one of the most popular booths at Destination
Showcase, the meeting industry’s largest forum that brings together corporate,
government, association, and independent meeting planners. “Appearances”
by Presidents Lincoln and Obama in wax, thanks to Madame Tussauds, drew a huge
crowd to Destination DC's booth, where more than 100 clients stopped by to be
photographed with the Presidents and drop off leads for new business.
Expo Vacaciones in Mexico City
Destination DC’s
Letizia Sirtori attended Expo Vacaciones in Mexico City on March 2-4 on behalf
of the Capital Region USA. Also in attendance were Sybrina Lambeth-Jones of the
Washington, DC Metropolitan Airport Authority, Destination DC Mexico Sales Representative
Adriana Cañizares, and United Airlines Mexico. The most important travel
and tourism event in Mexico, Expo Vacaciones features a tradeshow as well as one-on-one
appointments, and highlights US destinations and suppliers. The event also included
networking opportunities and a media day with the major trade magazines in Mexico.
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Power List
• First Lady Michelle Obama has confirmed her position
as the Honorary Chair of the National Cherry Blossom Festival.
• After
a successful career of more than forty years, Charlie Perkins
will be retiring from Marriott International effective March 27.
• Mariana
Nork has been named the Senior Vice President of the Corcoran Gallery
of Art and College of Art + Design.
• Catherine Johns
has been promoted to Director of Catering at Park Hyatt Washington.
• Greg
Brown has been named General Manager of the Capitol Hilton.
• Vamoose
Bus has been chose as a National Cherry Blossom Festival supporter, and
will provide transportation services between DC and New York for festival performers.
Correction: In the last edition we congratulated member Tony Pitch on his
success. Pitch’s company was misidentified as DC Sightseeing. The correct
name of his organization is ANECDOTAL HISTORY TOURS.
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