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Current Month |
Calendar Year-to-Date |
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January 2009 |
% Change from 2008 |
Through January 2009 |
% Change from 2008 |
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LODGING |
|
Number of Rooms Used |
459,083 |
5% |
459,083 |
5% |
|
Hotel Occupancy (%) |
57% |
4% |
57% |
4% |
|
Hotel Average Daily Rate ($) |
274.99 |
48% |
274.99 |
48% |
|
Hotel RevPar (Occupancy x ADR) ($) |
154.92 |
54% |
154.92 |
54% |
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TRANSPORTATION |
|
Combined Domestic Arrivals (DCA, IAD) |
1,244,338 |
-3% |
1,244,338 |
-3% |
Combined
International Arrivals (DCA, IAD) |
249,825 |
1% |
249,825 |
1% |
|
WMATA Metro Ridership (Rail) |
18,529,072 |
10% |
18,529,072 |
10% |
WMATA
Metro Ridership (Bus) |
11,627,827 |
7% |
11,627,827 |
7% |
|
Circulator Ridership |
160,389 |
-22% |
160,389 |
-22% |
|
VISITATION |
|
National Park Service (Mall Locations) |
1,129,797 |
66% |
1,129,797 |
66% |
|
National Park Service (All Locations) |
1,835,351 |
29% |
1,835,351 |
29% |
|
Smithsonian (Mall Locations) |
1,559,279 |
102% |
1,559,279 |
102% |
|
Smithsonian (All Locations) |
1,823,881 |
90% |
1,823,881 |
90% |
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PERFORMANCE MEASURES |
Fiscal
Year-to-Date
(Oct. '08 - Sep. '09) |
|
|
%
Change from 2008 |
|
WEBSITE |
|
Washington.org Unique Visits* |
1,056,685 |
81% |
|
Washington.org Total Page Views* |
4,775,420 |
80% |
|
Website Revenue (Hotel & Ticket $) |
1,006,120 |
10% |
|
CONVENTION ROOMS BOOKED FOR FUTURE YEARS
(BY DESTINATION DC) |
|
All Locations |
236,725 |
55% |
|
Walter E.
Washington Convention Center |
142,120 |
187% |
|
MEDIA RELATIONS |
|
Domestic Earned Media ($) |
6,657,638 |
64% |
|
VISITOR SERVICES |
|
Total Number of Inquiries (Phone and Web) |
49,835 |
10% |
|
Brochure Distribution |
95,854 |
-8% |
Destination DC calculations using the following data
sources.
*Website Visitation:
Google Analytics (transitioned to new tool during FY08)
Website Revenue: Ares, TravelHero
Convention: Destination DC internal database
Domestic Earned Media: Burelle’s
Luce Insight
Inquiries
and Brochure Distribution: Destination DC internal database
____________________________________________________________________________________
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April Monthly Forum
The next Monthly Forum will take
place on Tuesday, April 28, from 9-11am at the Dumbarton House. For more information,
please contact Ashley Richards at 202-789-7009.
Door Prizes
If you are interested in donating
a door prize for the next Monthly Forum or Business Exchange, please contact Ashley Richards
at 202-789-7009. This is a great opportunity to showcase your company to Destination DC members.
Save the Date: 2009 Marketing Outlook Meeting
Destination DC's 2009 Marketing Outlook Meeting is scheduled for July 23 at
the Walter E. Washington Convention Center. Stay tuned for more details.
When is the next Destination DC Member Event?
View our
Member Events Calendar. It lists all upcoming events and has a direct link to the invite!
Unique Spaces Guide
Don’t forget
to update your listing for the Unique Spaces Guide on the Membership Extranet. For more information contact Bela Saini at 202-789-7088.
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March 28-31: American College Personnel Association
Annual
Convention
Attendance: 2,500 Peak rooms: 1,600
March 29 – April 1: Conference of Consulting
Actuaries
Enrolled Actuaries Meeting
Marriott Wardman
Park
Attendance: 3,000 Peak rooms: 850
April 6 – 12: DC Diamond Circulate
Washington
Marriott Wardman Park
International Association of Square Dance Clubs
Annual Convention
Attendance: 1,400 Peak rooms: 472
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Cherry Picks Launch Event
On March 25, Destination
DC teamed up with the National Cherry Blossom Festival and Hisaoka PR to launch
the Cherry Picks restaurant promotion to generate buzz for the festival and for
DC’s dining scene. The promotion allows DC restaurants to display their
ingenuity by creating cherry-inspired or cherry-flavored dishes to feature during
the festival. The launch event, hosted by Asia Nine, showcased several Cherry
Picks participating restaurants, and opened the doors for positive press coverage in the future.
ASAE Leadership & Communication Course
Destination
DC’s Tiffany Chester was a panel discussion leader for the American Society
for Association Executives (ASAE)’s Leadership and Communication training
course on March 11. The subject of the course, which attracted more than 50 participants
and association planners, was "Working the DC Market," and topics included communication and leadership styles.
Access DC: New York
Destination DC hosted
two power lunches for nearly 40 customers at NY hot spots to give customers and
potential customers information about DC's newest power spots, attractions, hip
new hotels and vibrant neighborhoods. During the March 9-11 trip the sales
team also made sales calls and brought back several leads.
Partners: Amtrak,
Grand Hyatt Washington, JetBlue Airlines, L'Enfant Plaza Hotel, Walter E. Washington
Convention Center
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Power List
- Pegah Ghoushbeigui has been promoted to Director of Sales at The Latham Hotel.
- Andrew Osborne is now the Managing Director of Conferences & Events at the House of Sweden.
- Edgar Dobie joins Arena Stage as the new Managing Director.
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