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Current Month |
Calendar Year-to-Date |
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February 2009 |
% Change from 2008 |
Through February 2009 |
% Change from 2008 |
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LODGING |
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Number of Rooms Used |
494,823 |
-1% |
954,155 |
2% |
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Hotel Occupancy |
67.6 |
-2% |
61.8 |
1% |
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Hotel Average Daily Rate |
195.24 |
-3% |
233.11 |
21% |
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Hotel RevPar (Occupancy x ADR) |
131.95 |
-4% |
144.02 |
22% |
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TRANSPORTATION |
|
Combined Domestic Arrivals (DCA, IAD) |
1,170,518 |
-7% |
2,414,856 |
-5% |
Combined
International Arrivals (DCA, IAD) |
193,229 |
-7% |
443,054 |
-3% |
|
WMATA Metro Ridership (Rail) |
16,582,752 |
2% |
35,111,824 |
5% |
WMATA
Metro Ridership (Bus) |
10,968,480 |
4% |
22,596,307 |
5% |
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Circulator Ridership |
unavailable |
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unavailable |
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VISITATION |
|
National Park Service (Mall Locations) |
749,826 |
-8% |
1,881,662 |
56% |
|
National Park Service (All Locations) |
1,551,853 |
-2% |
4,794,848 |
59% |
|
Smithsonian (Mall Locations) |
1,025,253 |
21% |
2,584,532 |
59% |
|
Smithsonian (All Locations) |
1,271,897 |
19% |
3,095,778 |
52% |
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PERFORMANCE MEASURES |
Fiscal
Year-to-Date (Oct. '08 - Sep. '09) |
|
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%
Change from 2008 |
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WEBSITE |
|
Washington.org Unique Visits* |
1,365,041 |
83% |
|
Washington.org Total Page Views* |
6,098,809 |
75% |
|
Website Revenue (Hotel & Ticket $) |
1,187,150 |
-13% |
|
CONVENTION
ROOMS BOOKED FOR FUTURE YEARS (BY DESTINATION DC) |
|
All Locations |
324,715 |
10% |
|
Walter E.
Washington Convention Center |
158,464 |
17% |
|
MEDIA
RELATIONS |
|
Domestic Earned Media ($) |
7,115,611 |
41% |
|
VISITOR
SERVICES |
Total Number of Inquiries (Phone and Web) |
69,415 |
6% |
|
Brochure Distribution |
141,483 |
-1% |
Destination DC calculations using the following data
sources. *Website
Visitation: Google Analytics (transitioned to new tool during FY08) Website Revenue: Ares, TravelHero Convention: Destination DC internal
database Domestic Earned
Media: Burelle’s Luce Insight Inquiries and Brochure Distribution: Destination DC internal database ____________________________________________________________________________________
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April
6-12: National Collegiate Athletic Association NCAA Division I
Men’s Ice Hockey Championship/Frozen Four Attendance: 20,000 Peak
rooms: 1,468
April 16-19: American Bankruptcy
Institute Annual Meeting Attendance: 650 Peak rooms:
500
April 16-19: Asian American Hotel Owners
Association Annual Convention & Trade Show Attendance: 2,500 Peak rooms: 850 |
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CEO Bill Hanbury to Depart for United Way of the National Capital
Area William A. Hanbury has announced that he will be departing as
President & CEO of Destination DC to become President & CEO of the United Way
of the National Capital Area effective July 1. Destination DC’s Executive
Committee convened on Tuesday, April 7 to discuss transition plans to replace
Hanbury, who has been CEO of the organization for the past 8 years. The Executive
Committee will act as the search committee for a new CEO and plans to have a search
firm approved by the Board of Directors at the end of April.
Destination
DC has thrived under Hanbury’s leadership during the last eight years and
he has been a seminal leader on the national tourism scene, serving as chairman
of Destination Marketing Association International and board member of the U.S.
Travel Association. Destination DC has a seasoned senior management team in place
and will utilize its remaining time with Hanbury to ensure a flawless transition.
SATW Editors Council Meeting Destination
DC entertained more than 60 leading travel and lifestyle editors and staff writers
March 26-29 for the Society of American Travel Writers Editors Council meeting.
The group’s business meetings took place at the Willard InterContinental
Washington, and the participants also enjoyed tours of locations like U Street,
Adams Morgan, the National Museum of American History, Ford’s Theatre, the
Capitol Visitor Center and the Library of Congress.
Sponsors
and partners: Willard InterContinental Washington, George Washington’s
Mount Vernon, the Newseum, Capital Restaurant Concepts, Bike and Roll, The Textile
Museum, Washington National Cathedral, Leesburg Corner Premium Outlets, Ritz-Carlton,
PassionFood Hospitality, The Source, Equinox, Georgia Brown’s, Art
and Soul, Zola Wine + Kitchen, Busboys and Poets, Anecdotal History Tours and
Washington Walks.
CBI Pharmaceutical Meeting
Planner Forum The 5th Annual Pharmaceutical Meeting Management Forum
was held in Baltimore, March 29-31. Attendance was down this year, but more
than 700 participants still attended, a third of whom were pharmaceutical industry
planners. Destination DC participated as an exhibiting sponsor, attending
the programs workshops, roundtables, networking events, and educational sessions.
Access DC: DC On March 31 and April 2 Destination
DC hosted “power lunches” for nearly 25 customers at one of DC’s
coolest new hot spots, Zola Wine & Kitchen - a distinctive wine shop combined
with a chef's test kitchen where cooking classes are also offered. Executive
Chef Bryan Moscatello and his culinary team treated customers to a cherry-inspired
menu honoring the National Cherry Blossom Festival, as well as a taste of the
new Italian restaurant Potenza, which recently opened downtown.
Partners:
Continental Airlines, CSI, JetBlue Airways, Stir Food Group, Walter E. Washington
Convention Center
Operation Cherry Pie To
celebrate the National Cherry Blossom Festival and the coming of spring in DC,
Destination DC and our hotel partners have been busy this week delivering more
than 1,200 cherry pies to our top local customers in DC and Chicago.
Partners:
Amtrak, Capitol Hill Suites, Centerplate/NBSE, Continental Airlines, Donovan House-
a Thompson Hotel, Courtyard by Marriott Convention Center, Grand Hyatt Washington,
Marriott International, National 4-H Youth Conference Center, Omni Shoreham, Ronald
Reagan Building & International Trade Center, St. Gregory Hotel, Walter E. Washington
Convention Center
VISIT USA Brazil Destination
DC International Sales Manager Letizia Sirtori will be traveling to Sao Paulo
and Rio de Janeiro, Brazil to represent Washington, DC and the Capital Region
USA at several seminars and travel exhibitions organized by the Brazilian VISIT
USA Committee. During the April 13-16 visit, Sirtori will also be conducting sales calls in both cities. |
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Power List
• Carla Harris
is the new Creative Director for Encore Décor at their new Washington,
DC office located at Connecticut Avenue and Woodley Road, NW. • Dennis
Marron has been named Executive Chef at Jackson 20. • American
Express Fine Hotels & Resorts for North America selected the St. Regis,
Washington D.C. as their 2008 Hotel Partner of the Year. • Megabus
is the winner of a Travelzoo Award in the “leading provider of outstanding
car rental and bus deals” category. • Destination DC has welcomed
two new staff members: E-marketing Manager Daniel Kleiner and
Vice President of Finance & Administration John Kim.
U.S. Travel Association Launches Grassroots Campaign
“Faces of Travel” The U.S. Travel Association has launched
a new viral initiative, “Faces of Travel,” to search for industry
employees who best represent the vitality and importance of travel in America.
USTA is inviting employees to submit 45-60 second videos detailing why travel
is vital to them, their company and their community and how they help to build
a stronger American economy. The winner (or winners) will be a spokesperson
for the campaign, and interact with the media, policymakers and other stakeholders.
From now through April 24, submitted videos will be screened and then made
public on a live YouTube channel. A winner or winners will then be selected
as the “face of travel.” Find out more here.
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