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Current Month |
Calendar Year-to-Date |
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February 2009 |
% Change from 2008 |
Through February 2009 |
% Change from 2008 |
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LODGING |
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Number of Rooms Used |
494,823 |
-1% |
954,155 |
2% |
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Hotel Occupancy |
67.6 |
-2% |
61.8 |
1% |
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Hotel Average Daily Rate |
195.24 |
-3% |
233.11 |
21% |
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Hotel RevPar (Occupancy x ADR) |
131.95 |
-4% |
144.02 |
22% |
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TRANSPORTATION |
|
Combined Domestic Arrivals (DCA, IAD) |
1,170,518 |
-7% |
2,414,856 |
-5% |
Combined
International Arrivals (DCA, IAD) |
193,229 |
-7% |
443,054 |
-3% |
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WMATA Metro Ridership (Rail) |
16,582,752 |
2% |
35,111,824 |
5% |
WMATA
Metro Ridership (Bus) |
10,968,480 |
4% |
22,596,307 |
5% |
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Circulator Ridership |
unavailable |
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unavailable |
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VISITATION |
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National Park Service (Mall Locations) |
749,826 |
-8% |
1,881,662 |
56% |
|
National Park Service (All Locations) |
1,551,853 |
-2% |
4,794,848 |
59% |
|
Smithsonian (Mall Locations) |
1,025,253 |
21% |
2,584,532 |
59% |
|
Smithsonian (All Locations) |
1,271,897 |
19% |
3,095,778 |
52% |
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PERFORMANCE MEASURES |
Fiscal
Year-to-Date (Oct. '08 - Sep. '09) |
|
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%
Change from 2008 |
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WEBSITE |
|
Washington.org Unique Visits* |
1,365,041 |
83% |
|
Washington.org Total Page Views* |
6,098,809 |
75% |
|
Website Revenue (Hotel & Ticket $) |
1,187,150 |
-13% |
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CONVENTION
ROOMS BOOKED FOR FUTURE YEARS (BY DESTINATION DC) |
|
All Locations |
324,715 |
10% |
|
Walter E.
Washington Convention Center |
158,464 |
17% |
|
MEDIA
RELATIONS |
|
Domestic Earned Media ($) |
7,115,611 |
41% |
|
VISITOR SERVICES |
Total Number
of Inquiries (Phone and Web) |
69,415 |
6% |
|
Brochure Distribution |
141,483 |
-1% |
Destination DC calculations
using the following data sources. *Website Visitation: Google Analytics (transitioned to new tool during
FY08) Website Revenue:
Ares, TravelHero Convention:
Destination DC internal database Domestic Earned Media: Burelle’s Luce Insight Inquiries and Brochure Distribution: Destination DC internal
database ____________________________________________________________________________________
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April Monthly Forum Registration for the April 28 Monthly
Forum at the Dumbarton House is closed due to capacity restrictions. If you
have any questions, please contact Ashley Richards at 202-789-7009.
May
Monthly Forum The next Monthly Forum will be at The Dupont Hotel on
Thursday, May 28 from 9-11am. Be on the lookout for an invite at the beginning of May.
Interested in hosting a Business Exchange? Please
contact Ashley
Richards at 202-789-7009 for more information.
Save
the Date: 2009 Marketing Outlook Meeting Destination DC's 2009 Marketing
Outlook Meeting is scheduled for July 23 at the Walter E. Washington Convention
Center. Stay tuned for more details.
When is the
next Destination DC Member Event? View our Member Events Calendar. It lists all upcoming events and has a direct link to the invite.
Update Official Visitors Guide listing by April 24 Don’t
forget to update your listing for the Official Visitors Guide on the Membership Extranet. The deadline is Friday, April 24. For questions
regarding this publication, please contact Bela Saini and 202-789-7088. If you need your username and password,
please contact Alison
Rittenberg at 202-789-7034.
Advertise
in Official Washington, DC Publications To purchase advertising space
in either the Unique Spaces Guide or upcoming Official Visitors Guide, please
contact Troy Barton at
Essential Media Partners. The closing deadline for Unique Spaces Guide is
coming up, so be sure to reserve your space soon.
Advertise in
the Newly Expanded DC Circulator Bus The DC Circulator has built a
loyal following for its service along the K Street corridor from Union Station
to Georgetown, the Convention Center to SW Waterfront, and the National Mall.
With new routes, the Circulator now reaches Woodley Park, Adams Morgan, Columbia
Heights and the U Street Corridor. In addition, the bus serves the Capitol
Hill, Barracks Row and Capitol Riverfront areas. The bus has carried
over 8 million passengers since its inception in 2005. For interior bus
advertising, please contact Bela Saini at 202-789-7088.
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April 23-25: National Council of Teachers of Mathematics Annual
April North American Convention Walter E. Washington Convention Center Attendance:
16,000 Peak Rooms: 5,675
May
3-5: American Israel Public Affairs Committee Policy Conference Walter
E. Washington Convention Center Attendance: 5,000
Peak Rooms: 2,500
May 3-6: National Rural Electric
Cooperative Association Legislative Conference Hyatt Regency
Washington on Capitol Hill Attendance: 2,500 Peak Rooms: 1,600 |
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Springtime Destination DC and its partners
brought the National Mall inside to the annual Springtime trade show on April
16 at the Walter E. Washington Convention Center. Customers could sit on
a bench with Abe Lincoln, courtesy of Madame Tussauds Washington DC, snack on
a cherry blossom cookie or throw a penny into the miniature Reflecting Pool all
while learning about what’s new in DC and what’s coming soon.
Partners: Centerplate/NBSE, Madame Tussauds Washington DC, Walter E. Washington
Convention Center
Washington, DC Convention
& Meetings Advisory Board The advisory board finished its two-day
spring meeting today. The group met to help Destination DC and the WEWCC further
develop a customer-focused environment. Planners got a chance to give
feedback on topics such as doing business in tough times and how the economy
is impacting their meetings. Partners: Busboys & Poets, Donovan House -
a Thompson Hotel, Elite Occasions, International Limousine Services Inc., Main
Event Caters, Mie N Yu, Palette at The Madison - A Loews Hotel, Windows
Catering Company
Swiss FAM Trip In
partnership with United Airlines, which recently launched the new non-stop service
from Dulles International Airport to Geneva, Destination DC will host a familiarization
trip for corporate travel managers from Geneva, Switzerland from April 24-26.
The tour will help educate attendees about the diverse opportunities DC offers
for travel groups. Partners: The Madison - A Loews Hotel, Mie N Yu
Restaurant, OpenTop Sightseeing, Restaurant Marvin
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Power List
• Founding Farmers
has been officially certified as the first LEED® (Leadership in Energy and
Environmental Design) restaurant in the District of Columbia, and the first full-service,
upscale-casual restaurant in the entire United States to achieve LEED® Gold
by the U.S. Green Building Council (USGBC).
• Congratulations
to Studio Theatre, Arena Stage, Signature
Theatre, Woolly Mammoth Theatre Company, and Shakespeare
Theatre Company who are recipients of 2009 Helen Hayes Awards.
The entire list of Destination DC members who received this prestigious award
can be found here.
• Courtyard by Marriott –
U.S. Capitol has recently opened its doors as the first Hispanic majority-owned
Marriott hotel in the District.
• On April 16 the Walter
E. Washington Convention Center accepted their place in the Guinness
Book of World Records for hosting the largest sit-down dinner in history, which
was part of the Alpha Kappa Alpha Sorority's Centennial Boule 2008. Representatives
from the convention center, the DC government, Centerplate and AKA gathered last week for the acceptance ceremony.
U.S. Travel Association Extends Deadline for “Faces
of Travel” Campaign The deadline for the “Faces of Travel”
contest has been extended until May 1 at noon EDT. The U.S. Travel Association
recently launched the new viral initiative, “Faces of Travel,” to
search for industry employees who best represent the vitality and importance of
travel in America. USTA is inviting employees to submit 45-60 second videos detailing
why travel is vital to them, their company and their community and how they help
to build a stronger American economy. The winner (or winners) will be a
spokesperson for the campaign, and interact with the media, policymakers and other
stakeholders. Submitted videos will be screened and then made public on a live
YouTube channel. A winner or winners will then be selected as the “face
of travel.” For more information visit the campaign website.
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