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Current Month |
Calendar Year-to-Date |
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March 2009 |
% Change from 2008 |
Through March 2009 |
% Change from 2008 |
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LODGING |
|
Number of Rooms Used |
651,464 |
0% |
1,605,719 |
1% |
|
Hotel Occupancy |
79.2 |
-2% |
67.8 |
0% |
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Hotel Average Daily Rate |
217.55 |
-2% |
226.80 |
11% |
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Hotel RevPar (Occupancy x ADR) |
172.33 |
-4% |
153.86 |
11% |
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TRANSPORTATION |
|
Combined Domestic Arrivals (DCA, IAD) |
1,443,419 |
-10% |
3,858,275 |
-7% |
Combined
International Arrivals (DCA, IAD) |
249,976 |
-9% |
693,030 |
-5% |
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WMATA Metro Ridership (Rail) |
19,118,418 |
4% |
54,230,242 |
5% |
WMATA
Metro Ridership (Bus) |
12,062,054 |
8% |
34,658,361 |
6% |
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Circulator Ridership |
232,519 |
6% |
605,469 |
-4% |
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VISITATION |
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National Park Service (Mall Locations) |
1,986,825 |
-21% |
3,868,487 |
-4% |
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National Park Service (All Locations) |
3,301,318 |
-14% |
8,096,166 |
18% |
|
Smithsonian (Mall Locations) |
1,778,060 |
-11% |
4,362,592 |
20% |
|
Smithsonian (All Locations) |
2,164,588 |
-11% |
5,260,366 |
18% |
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DESTINATION
DC PERFORMANCE MEASURES |
Fiscal
Year-to-Date
(Oct. '08 - Sep. '09) |
|
|
%
Change from 2008 |
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WEBSITE |
|
Washington.org Unique Visits* |
1,639,903 |
73% |
|
Washington.org Total Page Views* |
7,621,629 |
67% |
|
Website Revenue (Hotel & Ticket $) |
1,506,192 |
-16% |
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CONVENTION
ROOMS BOOKED FOR FUTURE YEARS (BY DESTINATION DC) |
|
All Locations |
580,010 |
8% |
|
Walter E. Washington Convention Center |
372,684 |
34% |
|
MEDIA RELATIONS |
|
Domestic Earned Media ($) |
7,946,963 |
32% |
|
VISITOR
SERVICES |
Total Number of Inquiries (Phone and Web) |
100,794 |
14% |
|
Brochure Distribution |
290,100 |
49% |
Destination DC calculations using the following data
sources.
*Website
Visitation: Google Analytics (transitioned to new tool during FY08)
Website Revenue: Ares, TravelHero
Convention: Destination DC internal
database
Domestic Earned
Media: Burelle’s Luce Insight
Inquiries and Brochure Distribution: Destination DC internal database
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May Monthly Forum
The
next Monthly Forum will be at The Dupont Hotel on Thursday, May 28 from 9-11am.
The topic will be the Power of the International Market. Register here. For more information, contact Ashley Richards at 202-789-7009.
June
Member Orientation
The next Member Orientation for new members and
new employees will be on June 10 from 2-4pm in the Destination DC boardroom. For
more information, contact Alison Rittenberg at 202-789-7034.
June Monthly Forum
The June Monthly Forum will be at
the Corcoran Gallery of Art on Tuesday, June 30 from 9-11am. For more information,
contact Ashley Richards at 202-789-7009.
Save the Date: 2009 Marketing
Outlook Meeting
Destination DC's 2009 Marketing Outlook Meeting is
scheduled for July 23 at the Walter E. Washington Convention Center. Stay tuned
for more details.
Host a Business Exchange
Interested
in hosting a Business Exchange? Please contact Ashley Richards at 202-789-7009 for more information.
Upcoming Member Events
View our Member Events Calendar. It lists all upcoming events and
has a direct link to the invites.
Meetings
& Destination Planning Guide
We are currently working on the Meetings
& Destination Planning Guide, which includes all of our members. Please
be sure to log on the extranet and update the following no later than May 29:
• Publication
description
• Business listing information
• Floor plans—all
hotel and conference center members are asked to email their floor plans to floorplans@destinationdc.com, as these images cannot be submitted on the extranet. Please remember
that only hi-resolution jpgs will be accepted.
Advertise
in Official Washington, DC Publications
To purchase advertising space
in the Unique Spaces Guide or upcoming Official Visitors Guide, please contact
Troy Bartonat Essential Media Partners.
The closing deadline for both publications is coming up, so be sure to reserve
your space soon.
Advertise in the Newly Expanded DC Circulator
Bus
The DC Circulator has built a loyal following for its existing
routes. With new routes, the Circulator now reaches Woodley Park, Adams Morgan,
Columbia Heights and the U Street Corridor. In addition, the bus serves
the Capitol Hill, Barracks Row and Capitol Riverfront areas. The bus has
carried over 8 million passengers since its inception in 2005. For interior
bus advertising, please contact Bela Sainiat 202-789-7088.
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May 20-24: Baltimore-Washington Conference of the United Methodist
Church
Annual Session of the Baltimore-Washington Conference of
the United Methodist Church
Marriott Wardman Park
Attendance: 2,000 Peak
rooms: 700
May 27-June 5: Intelligent Transportation
Society of America
Annual Meeting
Attendance: 2,200 Peak
rooms: 1,000
June 1-2: American Society for
Training & Development
International Conference & Exposition
Walter
E. Washington Convention Center
Attendance: 8,000 Peak rooms: 3,000
The American Chemical Society will host a gathering of more
than 12,000 attendees at the Walter E. Washington Convention Center Aug. 16-20,
2009. The ACS is currently looking for participants to help them showcase the
Washington, DC hospitality industry. For more information, click here.
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Access
DC: Chicago
On May 12, Destination DC and partners sponsored a breakfast
presentation in Chicago with speaker Dave Fellers, CAE, President of ethnoMETRICS.
Fellers provided attendees with tips on how to improve the quality and value of
trade shows, maximizing ROI and enhancing overall attendee experience.
Partners:
CSI; The Liaison, An Affinia Hotel
Society
of Government Meeting Planners
Destination DC attended the Society
of Government Meeting Planners (SGMP) conference in Louisville, KY, May 13-16,
meeting with key government accounts to showcase Washington, DC. SGMP is
a nonprofit professional organization of government meeting planners and those
individuals who supply services to government planners. Their annual meeting featured
networking and educational events and programs.
Partners: Donavan
House
Destination DC Summer Marketing
Campaign
With the summer travel season right around the corner, Destination
DC has launched a multi-platform marketing campaign designed to boost travel to
the nation’s capital this summer. The campaign combines print, online, in-movie
theater and television advertisements, along with creative partnerships with consumer
products and films, catering to value-minded travelers by focusing on DC’s
free attractions, fun festivals and hot hotel deals. For a sample of these
promotions, view the 'Night at the Museum: Battle of the Smithsonian' dedicated
website here.
Additionally, this fall food and wine lovers will
discover why DC’s dining scene has captured the attention of world-famous
chefs, restaurant critics and even the new First Family during an exclusive weekend
experience. Developed and launched by Bon Appétit magazine, culinary
tour operator Epitourean and Destination DC, the Hip & Hungry Getaway—Washington, DC showcases the city’s
most inspiring foodie moments, from cooking demonstrations and hands-on classes
with celebrity chefs to farm-to-table tasting dinners.
Read our press
release on summer marketing campaigns here and be on the lookout for these promotions that are sure
to make DC a top summer travel destination. |
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Power List
- Chef Jean-Georges Vongerichten will open J&G Steakhouse in the new W Hotel, opening July 8.
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