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July 1, 2009 Click here to view this as a web page.
FROM DESTINATION DC

With Independence Day upon us, there's no better place to be than the nation's capital. Enjoy all the wonderful events, activities and specials that our members have to offer during this holiday weekend, and have a safe and happy 4th of July.

Read on for industry updates, special offers, recent DC media coverage and more.

 
INDUSTRY TRENDS & PERFORMANCE
MEMBER UPDATES & DEADLINES
MEDIA COVERAGE
WHAT'S IN TOWN
AT HOME & ON THE ROAD
INDUSTRY BUZZ
Offers & Highlights
D.C. United
D.C. United faces Real Madrid on Aug. 9. For discounted tickets, contact Chris Insolera at 202-587-5426...>>
Arlington Court Suites Hotel
Book the “Per Diem Stretcher” and receive special rates and accommodations…>>
Elite Occasions Gift Baskets
10% off all orders for Destination DC Members…>>

From Our Sponsor…
THE “SUITE LIFE” AT THE LEGG MASON TENNIS CLASSIC

The Legg Mason Tennis Classic is one of the top 20 men’s tournaments and is heading to Washington, DC, August 1-9 at the William H.G Fitzgerald Tennis Center in Rock Creek. Destination DC members have a chance to enjoy the “Suite Life.”  For a limited time, the Legg Mason Tennis Classic is offering special discounted rates along with added value when reserving a suite. For more information on the available suite packages, click here.

Increase Your Exposure in the Hospitality Industry
Destination DC’s Annual Marketing Outlook Meeting on July 23 offers many opportunities for company sponsorship. Download the sponsorship & exhibit brochure here. For more information or to secure sponsorship, please contact Damelia Shaw at 202-789-7052.

PERFORMANCE INDICATORS
Current Month
Calendar Year-to-Date
April 2009
% Change from 2008
Through April 2009
% Change from 2008
LODGING
Number of Rooms Used
692,429
-1%
2,299,762
1%
Hotel Occupancy (%)
86.3
-3%
72.6
-1%
Hotel Average Daily Rate ($)
207.86
-13%

220.94

3%

Hotel RevPar (Occupancy x ADR) ($)
179.37
-15%
160.32
2%
TRANSPORTATION
Combined Domestic Arrivals (DCA, IAD)
1,504,432
-3%
5,362,707
-6%
Combined International Arrivals (DCA, IAD)
263,851
-1%
956,881
-4%
WMATA Metro Ridership (Rail)
20,137,911
3%
74,368,153
5%
WMATA Metro Ridership (Bus)
11,909,946
2%
46,568,307
5%
Circulator Ridership*
295,906
32%
901,375
6%
VISITATION
National Park Service (Mall Locations)
2,777,240
-10%
6,631,879
-7%
National Park Service (All Locations)
4,700,096
-7%
12,890,063
8%
Smithsonian (Mall Locations)
3,075,703
36%
7,438,925
26%
Smithsonian (All Locations)
3,767,798
38%
9,028,164
25%



DESTINATION DC PERFORMANCE MEASURES
Fiscal Year-to-Date
(Oct. '08 - Sep. '09)
Through April 2009
% Change from 2008
WEBSITE
Washington.org Unique Visits*
1,897,215
68%
Washington.org Total Page Views*
9,024,883
70%
Website Revenue (Hotel & Ticket $)
1,740,475
-14%
CONVENTION ROOMS BOOKED FOR FUTURE YEARS (BY DESTINATION DC)
All Locations
576,195
6%
Walter E. Washington Convention Center
394,787
43%
MEDIA RELATIONS
Domestic Earned Media ($)
9,207,007
32%
VISITOR SERVICES
Total Number of Inquiries (Phone and Web)
118,253
6%
Brochure Distribution
151,336
1%

Destination DC calculations using the following data sources.
*Website Visitation: Google Analytics (transitioned to new tool during FY08)
Website Revenue: Ares, TravelHero
Convention: Destination DC internal database
Domestic Earned Media: Burelle’s Luce Insight
Inquiries and Brochure Distribution: Destination DC internal database


Member Updates & Deadlines back to top

Chris Matthews to Deliver Keynote Address at Marketing Outlook Meeting
As host of MSNBC’s Hardball with Chris Matthews, NBC News’ The Chris Matthews Show and as a frequent commentator and expert analyst on NBC’s Today, Matthews is as entertaining as he is insightful. Matthews learned the political game while working on the frontlines as a speechwriter for President Carter and as top aide to the legendary House Speaker Tip O’Neill. (Provided by the Washington Speakers Bureau)
Register here for the 2009 Marketing Outlook Meeting on July 23. For more information, contact Ashley Richards at 202-789-7009.

Restaurant Week Participation
The "Call for Participation" for the Summer Restaurant Week to take place August 24 – 30th is now available. View and print out the participation form here. The deadline to submit participation is Friday, July 10th. Participating in this extremely popular promotion is one of the many benefits of your membership with Destination DC. RAMW members are also eligible to participate.

Terra Cotta Warriors Cultural Programming
Washington, DC and the Capital Region will celebrate a citywide promotion from November 19, 2009 through February 14, 2010 in honor of the upcoming exhibition Terra Cotta Warriors: Guardian’s of China’s First Emperor at the National Geographic Museum. Cultural institutions and hospitality partners are encouraged to participate through organizing related programs and content including exhibitions, film series, concerts, dance, lectures, and special restaurant and hotel offerings. Please contact Valerie Hillman at Cultural Tourism DC at 202-626-1148 if you will have, or would like to have, China-related programming during this time frame.

Host a Business Exchange
Interested in hosting a Business Exchange? Please contact Ashley Richards at 202-789-7009 for more information.

Upcoming Member Events
View our Member Events Calendar. It lists all upcoming events and has a direct link to the invites.

Advertise in Official Destination DC Publications

Interested in sending your message out to 50,000 meeting planners? Advertise in the Meetings & Destination Planning Guide, printed in mid-September. To purchase advertising space, please contact Troy Barton at Essential Media Partners.

Advertise in the Newly Expanded DC Circulator Bus
The DC Circulator has built a loyal following for its existing routes. With new routes, the Circulator now reaches Woodley Park, Adams Morgan, Columbia Heights and the U Street Corridor. The bus also serves the Capitol Hill, Barracks Row and Capitol Riverfront areas. The bus has carried over 8 million passengers since its inception in 2005. For interior bus advertising, please contact Bela Saini at 202-789-7088.

Member Information Correction
In the 2009 Destination DC GLBT Travelers Guide, the web address for the DC GuestHouse was listed incorrectly. We regret the error. Please visit their newly redesigned website at dcguesthouse.com.


Media Coverage back to top

Southern Living: "America's Frontyard"
April, 2009

Independent.ie (Ireland): "DC Dines Out on the New Taste for Obama"
June 21, 2009

Orbitz Blog: "Top 10 Fourth of July Travel Destinations"
June 23, 2009

ABC News: "July 4th Getaways on the Cheap"
June 24, 2009

Holiday & Lifestyle (Germany): "Washington Pure America"
June-Aug., 2009


What's In Town back to top

July 3-6: Islamic Society of North America
46th Annual ISNA Convention
Walter E. Washington Convention Center
Attendance: 15,000         Peak rooms: 2,300

July 3 – 13: Servpro Industries, Inc.
Servpro Annual National 2009 Convention
Washington Marriott Wardman Park
Attendance: 800              Peak rooms: 750

July 4: Independence Day
Celebrations in the nation’s capital start with a morning parade and continue throughout the day, featuring concerts on the National Mall and the West Lawn of the Capitol Building and the final weekend of the Smithsonian Folklife Festival. This annual patriotic party wouldn’t be complete without the huge fireworks display set against the backdrop of the Washington Monument. For information on events near you, visit the Destination DC events calendar.

July 10-15: American Federation of Teachers
AFT QuEST Conference
Washington Marriott Wardman Park
Attendance: 2,000           Peak rooms: 1,020

July 17-20: Points of Light Foundation
National Conference on Community Volunteering and National Service
Walter E. Washington Convention Center
Attendance: 3,000           Peak rooms: 1,250


At Home & On the Road back to top

CRUSA Sales Mission to New York City
June 16-18, Destination DC’s Chirs Gieckel, Letizia Sirtori, and Theresa Belpulsi and several other Capital Region USA, Inc. (CRUSA) representatives visited New York City to host a reception for 65 receptive tours operators who send international visitors to Washington, DC and the capital region. The team also completed 19 tour operator sales calls to drive business to DC.
Partners: The Dupont Hotel, Washington Plaza Hotel, Amtrak, Madame Tussauds

Meeting Planners International World Education Conference
Justin Page and Laura Gardner of Destination DC’s Sales team will be attending MPI’s World Education Conference in Salt Lake City July 11 – 14.  Nearly 2,000 attendees are expected at this event. Destination DC will be exhibiting during a tradeshow with CSI co-exhibiting, and will also be partnering with Jetblue and The Dupont Hotel for a DC getaway to be given out during the tradeshow. 

Destination DC Tweet Up Meet Up
Destination DC’s marketing team uses a variety of social media tools to get the word out about DC, including Facebook, YouTube, and Twitter. This evening, Destination DC will host its first ever “Tweet Up” , a meetup arranged and promoted via Twitter, from 5-7pm at the Smithsonian American Art Museum and Poste Moderne Brasserie at Hotel Monaco. Scavenger hunts and other activities have been organized for participants, as well as drink specials at Poste Moderne Brasserie.


Industry Buzz back to top

Power List

  • Destination DC recently acquired its 100,000th fan on Facebook, and the numbers continue to grow. Social media intitiaves are also in play on YouTube and Twitter, where more than 1,600 fans follow daily District updates and happenings.
  • Travis Timberlake, who has been with Art and Soul as Chef De Cuisine since its opening, will now head the kitchen as the new Executive Chef.
Know of a new hire or promotion? Email Koelling Borneman at koelling.borneman@destinationdc.com

To view past editions of Destination DC's member e-newsletter, click here.
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