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| FROM THE PRESIDENT |
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Thank
you to the many of you who chose to attend last week’s annual Marketing
Outlook Meeting. We have received excellent feedback regarding the content of
the meeting overall, and this year’s event marked the highest attendance
numbers to date. We are looking forward to developing new partnerships as well
as further collaborating with existing partners and members to ensure a sound
future for tourism in DC. I encourage you to view the content of the meeting via
our member extranet at www.members.destinationdc.com.
Read on for industry updates, special offers, recent DC media coverage and more.
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Elliott L. Ferguson
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| INDUSTRY TRENDS & PERFORMANCE |
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| MEMBER UPDATES & DEADLINES |
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| Offers & Highlights |
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| D.C. United |
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| Receive exclusive
access to newly opened upper level seats at special pricing for the highly anticipated
D.C. United vs. Real Madrid game...>> | |
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| Benihana's |
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| Sign up today
for Benihana’s exclusive membership into The Chef’s Table and receive
a complimentary Birthday dinner certificate...>> | |
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| Kimpton Hotels |
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| Receive exclusive discounts and upgrades with Kimpton's Pick
Your Perks group and meeting promotion...>> | | |
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DC Insider Advertising opportunities are available in the
recently launched DC Insider, a consumer eNewsletter focused on promotions and special
events in the city. For more information, contact Damelia Shaw at 202-789-7052.
See the world’s
best in a spectacular week of tennis and fun at the Legg Mason Tennis Classic
 The Legg Mason Tennis Classic presented by GEICO, an ATP
World Tour 500 event and member of the Olympus US Open Series, is recognized as
one of the top 20 tennis tournaments in the world. See 3-time champion Andy Roddick,
defending champion Juan Martin Del Potro, former champion James Blake, and an
unprecedented list of tennis superstars, including four of the top 10 and 11 of
the top 20 players on tour. Matches run Aug. 1-9 at the Fitzgerald
Tennis Center in Rock Creek Park. Sponsorship, premium ticket packages, suites
and corporate hospitality opportunities are still available. For information call
202–721–9500 or visit www.leggmasontennisclassic.com.
Additionally, Destination DC will host a hospitality suite at the Legg Mason
Tennis Classic and members are invited to attend for the Aug. 4 matches.
Register here if you would like to attend.
American
Express® Summer Savings Program Don’t forget to take advantage
of the summer savings program exclusively for American Express® cardmembers. Take advantage of these offers
before Sep. 7 and receive discounts on lodging, dining and retail.
Washington
Mystics Travel and Tourism Expo The Washington Mystics will be hosting
a Travel and Tourism Expo during their weekend games on Aug. 14 (7 pm vs. Connecticut
Sun) and Aug. 16 (4 pm vs. New York Liberty). The expo will provide companies
in the tourism industry with an opportunity to get in front of thousands
of fans at the Verizon Center. Table space is limited and only costs $500 for
both weekend games. For information about the Travel and Tourism Expo please call 1-877-DC-HOOP-1. |
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Current Month |
Calendar Year-to-Date |
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May 2009 |
% Change from 2008 |
Through May 2009 |
% Change from 2008 |
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LODGING |
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Number of Rooms Used |
651,045 |
-6% |
2,950,479 |
-2% |
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Hotel Occupancy (%) |
78.5 |
-11% |
73.8 |
-1% |
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Hotel Average Daily Rate ($) |
205.26 |
-17% |
217.46 |
-3% |
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Hotel RevPar (Occupancy x ADR) ($) |
161.17 |
-6% |
160.47 |
-1% |
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TRANSPORTATION |
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Combined Domestic Arrivals (DCA, IAD) |
1,518,462 |
-7% |
6,881,169 |
-6% |
Combined
International Arrivals (DCA, IAD) |
268,869 |
-6% |
1,225,750 |
-4% |
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WMATA Metro Ridership (Rail) |
18,348,785 |
5% |
92,716,938 |
5% |
WMATA
Metro Ridership (Bus) |
11,392,275 |
2% |
57,960,582 |
4% |
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Circulator Ridership* |
332,552 |
42% |
1,233,927 |
13% |
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VISITATION |
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National Park Service (Mall Locations) |
2,964,374 |
5% |
9,596,253 |
-4% |
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National Park Service (All Locations) |
4,720,350 |
2% |
18,010,278 |
9% |
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Smithsonian (Mall Locations) |
2,385,684 |
11% |
9,823,979 |
22% |
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Smithsonian (All Locations) |
2,952,910 |
10% |
11,981,074 |
21% |
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DESTINATION
DC PERFORMANCE MEASURES |
Fiscal
Year-to-Date (Oct. '08 - Sep. '09) |
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%
Change from FY08 |
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WEBSITE |
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Washington.org Unique Visits* |
2,146,883 |
61% |
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Washington.org Total Page Views* |
10,429,124 |
66% |
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Website Revenue (Hotel & Ticket $) |
1,999,250 |
-11% |
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CONVENTION
ROOMS BOOKED FOR FUTURE YEARS (BY DESTINATION DC) |
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All Locations |
705,613 |
0% |
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Walter E. Washington Convention Center |
476,964 |
24% |
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MEDIA RELATIONS |
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Domestic Earned Media |
12,832,762 |
59% |
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VISITOR
SERVICES |
Total Number of Inquiries (Phone and Web) |
136,701 |
3% |
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Brochure Distribution (Excludes Bulk Orders) |
168,073 |
-3% |
Destination DC calculations
using the following data sources. *Website Visitation: Google Analytics (transitioned to new tool during
FY08) Website Revenue:
Ares, TravelHero Convention:
Destination DC internal database Domestic Earned Media: Burelle’s Luce Insight Inquiries and Brochure Distribution: Destination DC internal database
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August Member Orientation The next Member Orientation
for new members and new employees will be on Aug. 12 from 2-4pm in the
Destination DC boardroom. Be on the lookout for an invitation. For more information,
contact Alison Rittenberg at 202-789-7034.
August Monthly Forum The August
Monthly Forum will be at D’Acqua Ristorante on Tuesday, Aug. 11 from
9-11am. Be on the lookout for an invitation. For more information contact Ashley Richards at 202-789-7009.
Host
a Business Exchange Interested in hosting a Business Exchange? Please
contact Ashley
Richards at 202-789-7009 for more information.
Upcoming
Member Events View our Member Events Calendar. It lists all upcoming events and has a
direct link to the invites.
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Aug. 1-6: American Statistical Association Annual
Convention Walter E. Washington Convention Center Attendance: 5,000 Peak Rooms: 1,200
Aug. 4-8: Kappa Alpha Psi Fraternity Incorporated 79th
Annual Convention Marriott Wardman Park Attendance: 3,000 Peak Rooms: 1,500
Aug. 8-18: Delta Sigma Pi Fraternity 47
Grand Chapter Congress Crystal Gateway Marriott Attendance: 1,000 Peak Rooms: 340
Aug. 11-13: Association For Unmanned Vehicle
Systems International Unmanned Systems North America Walter
E. Washington Convention Center Attendance: 2,500 Peak Rooms: 950 |
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FAM Trip from Moscow On Aug. 4-5, Team America, one of
the main receptive tour operators based in New York, will sponsor a DC familiarization
trip for KMP Tour Operator from Moscow, Russia. The two-day stay in DC will be
part of a multi-city U.S. visit for the group, and is a result of Destination
DC's recent exploration of Russian markets. Destination DC's International Tour
Sales Manager Letizia Sirtori will host ten members of KMP, including top agents
and product managers, on a city tour as well as visits to several hotel
properties. Partners: The Madison, A Loews Hotel; Capitol Hilton; McCormick & Schimcks
DMAI Destination Marketing Association
International's 95th annual convention is currenlty underway in Atlanta. Destination
DC President Elliott Ferguson and Sr. Vice President of Marketing and Communications
Victoria Isley are present to represent DC, and will have the opportunity to attend
training and learning sessions hosted by leading industry experts, as well as
networking and business exchanges. |
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Power List
- Arena Stage recently celebrated several outstanding achievements.
For the first time since 1979, two productions that were recently produced by
Arena Stage were on Broadway at the same time: 33 Variations and Next
to Normal. The Broadway production of 33 Variations won a Tony
for Best Scenic Design of a Play, while the Broadway production of Next to
Normal took home three Tony awards including Best Score, Best Performance
of a Leading Actress in a Musical and Best Orchestrations. Additionally, International
Ticketing Association (INTIX) selected Arena Stage as the recipient for the 2009 Outstanding Box Office Award.
- Taberna del Alabardero’s Executive Chef Dani Arana has
been selected as Master Chef to lead a 10-day Travel Dynamics International Great
Lakes cruise, Aug. 22-29.
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Know of a new hire or promotion?
Email Koelling Borneman at koelling.borneman@destinationdc.com
To
view past editions of Destination DC's member e-newsletter, click here. |