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| FROM THE PRESIDENT |
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We
are pleased to be the host city for the upcoming American Chemical Society Fall
2009 National Meeting & Exposition, bringing approximately 10,000 attendees
to DC. We are looking forward to rounding out the summer months with other conventions
and meetings.
Read on for more industry updates, special offers, recent DC media coverage and more.
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| INDUSTRY TRENDS & PERFORMANCE |
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| MEMBER UPDATES & DEADLINES |
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| Offers & Highlights |
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| 25 Wines under $25 |
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| Charlie Palmer
Steak introduces a market list of 25 spectacular wines, all priced under $25 to
complement the new "In The Loop" summer dinner menu...>> | |
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| Metro Casino Parties
"Summer time Stimulus" |
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| Metro Casino Parties offers a genuine Las Vegas experience with
all of your favorite games. Book and stage a casino party by Sep. 30 and receive
up to 30% off. ...>> | |
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| Restaurant Week Special |
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| Restaurants
participating in Restaurant Week can save 50% on all the value VodoModo offers...>> | | |
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Get 40% off Washington Nationals Tickets
See a Major League Baseball game at Washington’s
newest monument, Nationals Park. Come out to Nationals Park for great baseball
and great fun for a great value. Call 202.675.NATS (6287) or visit nationals.com to reserve your seats. Get 40% off Nationals tickets
when you enter the coupon code: NATSDC.
Washington, DC Items on
Zazzle
 Show your DC spirit and sport official Washington,
DC apparel or browse for DC-themed gifts. Destination DC's Zazzle store has been updated with a whole
suite of products available for purchase featuring DC neighborhoods, the DC Insider,
“I heart the 202” and more. T-shirts from this year’s Marketing
Outlook Meeting have also been added.
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Current Month |
Calendar Year-to-Date |
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June 2009 |
% Change from 2008 |
Through June 2009 |
% Change from 2008 |
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LODGING |
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Number of Rooms Used |
692,112 |
7% |
3,642,679 |
0% |
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Hotel Occupancy (%) |
85.6 |
5% |
75.7 |
-1% |
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Hotel Average Daily Rate ($) |
205.00 |
-2% |
215.09 |
-1% |
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Hotel RevPar (Occupancy x ADR) ($) |
175.55 |
3% |
162.80 |
-2% |
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TRANSPORTATION |
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Combined Domestic Arrivals (DCA, IAD) |
1,543,711 |
-4% |
8,424,880 |
-6% |
Combined
International Arrivals (DCA, IAD) |
299,239 |
0% |
1,524,989 |
-3% |
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WMATA Metro Ridership (Rail) |
20,150,364 |
2% |
112,867,302 |
4% |
WMATA
Metro Ridership (Bus) |
11,453,820 |
1% |
69,414,402 |
4% |
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Circulator Ridership* |
383,470 |
54% |
1,617,397 |
21% |
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VISITATION |
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National Park Service (Mall Locations) |
2,428,332 |
-5% |
12,024,585 |
-4% |
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National Park Service (All Locations) |
4,420,066 |
-3% |
22,456,731 |
6% |
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Smithsonian (Mall Locations) |
2,757,192 |
34% |
12,581,171 |
24% |
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Smithsonian (All Locations) |
3,299,136 |
28% |
15,280,210 |
22% |
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DESTINATION
DC PERFORMANCE MEASURES |
Fiscal
Year-to-Date
(Oct. '08 - Sep. '09) |
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%
Change from FY08 |
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WEBSITE |
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Washington.org Unique Visits* |
2,426,057 |
54% |
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Washington.org Total Page Views* |
12,150,748 |
57% |
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Website Revenue (Hotel & Ticket $) |
2,255,175 |
-12% |
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CONVENTION
ROOMS BOOKED FOR FUTURE YEARS (BY DESTINATION DC) |
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All Locations |
735,356 |
0% |
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Walter E. Washington Convention Center |
499,399 |
28% |
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MEDIA RELATIONS |
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Domestic Earned Media |
13,703,930 |
51% |
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VISITOR
SERVICES |
Total Number of Inquiries (Phone and Web) |
156,177 |
4% |
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Brochure Distribution (Excludes Bulk Orders) |
190,850 |
3% |
Destination DC calculations
using the following data sources.
*Website Visitation: Google Analytics (transitioned to new tool during
FY08)
Website Revenue:
Ares, TravelHero
Convention:
Destination DC internal database
Domestic Earned Media: Burelle’s Luce Insight
Inquiries and Brochure Distribution: Destination DC internal database
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Marketing Outlook Meeting Presentations
Marketing
Outlook Meeting presentations are available on the Membership Extranet, members.destinationdc.com. Please contact Alison Rittenberg at 202-789-7034 if you need your username
and password.
September Monthly Forum
The
September Monthly Forum will be at Washington National Cathedral on Tuesday,
Sep. 15, from 9-11am. Be on the lookout for an invitation. For more information
contact Ashley
Richards at 202-789-7009.
Host a Business
Exchange
Interested in hosting a Business Exchange? Please contact
Ashley Richards
at 202-789-7009 for more information.
Upcoming
Member Events
View our Member Events Calendar. It lists all upcoming events and has a
direct link to the invites.
Marketing Outlook
Meeting Photos
Photos from the July 23 Marketing Outlook Meeting are
now available. Click here to access the image library and order prints.
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Aug. 12-16: Association for Baha'i Studies
2009
Annual Conference
Washington Marriott Wardman Park
Attendance: 1,200 Peak rooms: 225
Aug. 13-16: National Society of Collegiate Scholars
Convention
& Leadership Summit
Grand Hyatt Washington
Attendance: 750 Peak rooms: 300
Aug. 15-19: American Chemical Society
Fall
2009 National Meeting & Exposition
Walter E. Washington Convention Center
Attendance:
10,000 Peak rooms: 5,000
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Reception at DC GuestHouse
The Destination DC media
relations team hosted a reception for some of DC’s media elite at DC GuestHouse
on Aug. 4. Local media from outlets including Washington Business Journal,
Washington Examiner, and Black Enterprise were represented,
in addition to several top freelance writers. The reception provided an opportunity
for Destination DC staff to speak one-on-one with attendees about DC's
upcoming events and hot topics in the coming year.
Partner: DC GuestHouse
Legg Mason Tennis Classic Hospitality Suite
During
the Legg Mason Tennis Classic at the Fitzgerald Tennis Center in Rock Creek Park,
Destination DC hosted members and clients at their hospitality suite during the
matches on Aug. 4 and 6. Attendees watched top matches between tennis superstars
such as Andy Roddick, defending champion Juan Martin Del Potro, and former champion James Blake.
The Color Purple at The John F. Kennedy Center
for the Performing Arts
Destination DC, the Walter E. Washington Convention
Center, and 30 customers attended Broadway’s smash hit "The Color Purple"
starring Fantasia Barrino on Aug. 4. Mie N Yu hosted the pre-event reception and
Capital City Limousine provided transportation to and from the performance.
Partners:
Capital City Limousine, Mie N Yu, Walter E. Washington Convention Center
Welcome Reception at The Dupont Hotel
On Aug. 10,
Destination DC Board of Directors, Executive Team, industry leaders and customers
honored Elliott Ferguson's appointment as the new President and CEO of Destination
DC at a welcome reception at The Dupont Hotel. The reception was held in the hotel's
recently opened event space, Level 9.
A special thanks to The Dupont Hotel for hosting the event.
Gay Games Rally
Nearly 1,000 Metropolitan
Washington Gaymes, Team DC athletes, artists, performers, cheerleaders, sports
supporters, Destination DC staff and DC City officials, gathered at Stead Park
on Aug. 10 for a rally to support DC in their bid to host the 2014 Gay Games.
The games would bring 12,000 athletes, 80,000 visitors, 15 cultural events and
eight days of sports competitions to the District. Destination DC's Elliott Ferguson
was a featured speaker at the rally. |
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Power List
- Ernie Arias has been appointed Area Director of Sales
& Marketing for Park Hyatt Washington, in addition to Park Hyatt Hotels North America.
- Mary Morton has been named curator and head of the department
of French paintings at the National Gallery of Art.
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Know of a new hire or promotion?
Email Koelling Borneman at koelling.borneman@destinationdc.com
To
view past editions of Destination DC's member e-newsletter, click here. |
